Cluetrain Manifesto, ten years later
When it was published in 1999, the Cluetrain Manifesto tried to rethink how companies and consumers interact on the web. Elements of the manifesto presaged the social aspects of the web that are such a big part of our lives today. But the manifesto also challenged business to treat people as individuals and use the technology to reach out to customers.
So, ten years later, New Hampshire Public Radio’s Word of Mouth contacted one of the Cluetrain authors, David Weinberger, who says they got a lot of things right, but made a few mistakes, too, as they thought about the web and its potential.
